--- title: "Pricing" id: "15105" type: "page" slug: "pricing" published_at: "2025-10-26T21:03:21+00:00" modified_at: "2026-01-02T09:39:42+00:00" url: "https://www.symar.ai/pricing/" markdown_url: "https://www.symar.ai/pricing.md" excerpt: "SYMAR Project The Project option is perfect for validating a single idea or running a quick synthetic study. 400 credits / month Access to All Foundational Models Standard Synthetic Segments Synthetic Focus Groups & Interviews Creative Evaluation Basic Data Analysis..." --- [Start Research](https://app.symar.ai/auth/sign-up) [Book a Demo](https://www.cal.com/nikola) Close [https://www.symar.ai/](https://www.symar.ai/) Discover the world's leading Synthetic Market Research solution. [hello@symar.ai](mailto:hello@symar.ai) [Start a SYMAR Project](https://app.symar.ai/auth/sign-up) [Book a Demo](https://www.symar.ai/about-us/#contact-form) - [https://www.linkedin.com/company/getopinioai/](https://www.linkedin.com/company/getopinioai/) - [https://youtube.com/playlist?list=PLwqKMsiYihvssHO8Eqh_KizwpHS6jcm9f&si=QYSvXQ2biVWbYqjU](https://youtube.com/playlist?list=PLwqKMsiYihvssHO8Eqh_KizwpHS6jcm9f&si=QYSvXQ2biVWbYqjU) - [https://x.com/OpinioAI](https://x.com/OpinioAI) - [https://www.facebook.com/](https://www.facebook.com/) [https://www.symar.ai/](https://www.symar.ai/) [https://www.symar.ai/](https://www.symar.ai/) ## PricingStart with a simple pilot, scale with certainty. SYMAR Project The Project option is perfect for validating a single idea or running a quick synthetic study. - 400 credits / month - Access to All Foundational Models - Standard Synthetic Segments - Synthetic Focus Groups & Interviews - Creative Evaluation - Basic Data Analysis €99$119/month [Start Project](#) SYMAR Program For teams building a proprietary research engine with custom-tuned models and persistent memory. Included in Self-Serve Platform Fee- Everything in Project - Flexible Credit Volume (starts 1k/mo) Available Enterprise Add-ons- +Proprietary Data Ingestion - +Building Custom Models - +Single-Tenant Infrastructure - +Enablement sessions & training - +Custom feature build *Add-ons & high volume priced separately starts€199$239/month [Configure Program](https://app.symar.ai/auth/sign-up/program) EUR (€)USD ($) ## Get in TouchNot sure which one is best for you? We’re very flexible when it comes to plans and services we provide. Fill in the form on the right with the questions you have, needs you identified and problems to solve. ## The FAQsEverything you need to know about ##### What is Synthetic Market Research? Synthetic Market Research is the process of simulating human behavior using advanced AI models. Instead of recruiting human respondents, SYMAR allows you to build “Synthetic Personas.” These are digital twins of your target audience defined by demographics, psychographics, and purchasing behaviors. You can interview these segments, run focus groups, and test creative assets instantly. You get data that correlates highly with traditional human research but at a fraction of the time and cost. ##### How accurate are SYMAR’s Synthetic Personas? Our personas are not generic chatbots. They are built using our proprietary architecture which layers traits likes biological age, occupation, income, and OCEAN personality traits over multiple LLMs and infused with custom data. This ensures that a “Price-Sensitive Mom in Berlin” reacts differently than a “Tech-Forward Student in San Francisco,” providing nuanced and culturally aware insights. However, even though this technology is super powerful, it is our position that it still cannot replace humans. It is best used as an augmentation of current research efforts, not replacement. ##### What is a Synthetic Focus Group? This is one of our most powerful qualitative tools. SYMAR creates a virtual room with multiple Synthetic Personas and an AI Moderator. The moderator guides the discussion, asks follow-up questions, and manages group dynamics just like a real focus group. You receive a full transcript and analysis of the interaction, allowing you to observe how different segments influence each other. ##### What is the difference between the "SYMAR Project" and "SYMAR Program"? In general, the difference is in scale, security and the customization. - **SYMAR Project (€99/mo):** Designed for individual researchers or teams running a POC or a simple study. It includes access to all foundational models, standard segments, and is capped at 400 credits/month. - **SYMAR Program (Starts at €199/mo):** Designed for enterprises building a proprietary research engine. It includes Custom Models (trained on your data), single-tenant infrastructure options, and flexible credit limits tailored to your volume. ##### How do Credits work? A Credit represents a unit of intellectual work performed by the AI. For example: - **1 Credit:** Asking a persona a question or receiving a survey response. But asking a more powerful model with additional reasoning would be 3 credits. - **Creative Analysis:** Analyzing complex inputs (like videos or large PDF documents) consumes credits at a higher rate based on file size and complexity. - Note: Your current credit balance is always visible in your workspace dashboard. ##### Can I buy more credits on the Project plan? The SYMAR Project plan is strictly capped at 400 credits per month to ensure fair usage of our shared infrastructure. If your research volume requires more capacity, you are ready to upgrade to a SYMAR Program where we can build a custom credit volume that fits your specific roadmap. ##### Do you offer discounts for Academia? Indeed yes we do! We’ll gladly support our academic friends and students. Reach out us hello@opinio.ai and we would be happy to discus this further with you. ##### Is my data private? Absolute privacy is our standard. We do not use your inputs to train the public base models. We don’t need your data. We only store it for the front end purposes, e.g. if you delete a transcript from inside the app you will remove it from the backend as well. With no recoveries possible. With the SYMAR Program Plan we offer Single-Tenant Infrastructure options. This means your data and models live in an isolated environment to ensure maximum compliance with enterprise security standards. More information and details available on request. ##### Do you offer trials? Yes we do, there’s a very limited trial account [you can access here.](https://app.symar.ai/auth/sign-up/trial) But beware you will only see/experience a very small bit of what SYMAR can do. For deeper POCs, trials; we can arrange that, depending on your needs. ## User Stories: Find out what people are saying about SYMAR! #### Adrian Tennant Chief Strategy Officer, Bigeye “The biggest value for us is the proven fidelity and the incredible speed. We can now run a 7-day project that used to take a month, with the confidence that our synthetic personas will act consistently while still yielding unexpected and illuminating consumer research insights.” #### Steve Smith Senior Director of Global Marketing, Belkin “SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.” #### Miroslav Jirku Director of Product Marketing at Kentico “As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience. SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.” #### Patrick Panzenboeck Chief Technology Officer, IT at C+R Research “We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments. We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” [Read more, here.](https://www.symar.ai/blog/how-symar-transformed-segment-insights-for-cr-research/) #### Lukas Mehnert B2B SaaS Consultant “In my work it‘s critical to test ideas, hypotheses across a variety of industries. The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.” #### Fabian Maume Fractional CMO, founder of QAPop “Being a fractional CMO means that I have a lot of different personas I am thinking about in my work. SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.” #### Senior UX Researcher During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.” ## Ready to Build the Future of Market Research? Stop guessing and start knowing. Get access to the tools shaping the next generation of market intelligence. [Get Started Today](https://app.symar.ai/auth/sign-up) We are using cookies to give you the best experience on our website. You can find out more about which cookies we are using or switch them off in settings. Accept Close GDPR Cookie Settings - Privacy & Cookie Policy - Necessary - Analytics [Powered by GDPR Cookie Compliance](https://wordpress.org/plugins/gdpr-cookie-compliance/) Privacy & Cookie PolicyThis website uses cookies so that we can provide you with the best user experience possible. 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