Go-to-Market With Certainty,
Not Just Opinions

SYMAR fundamentally changes the three core constraints of traditional research: time, cost, and scale.

• Speed: Instead of waiting 2-6 weeks for panel recruitment and data collection, SYMAR delivers comprehensive results in hours or even minutes.

• Cost: We are 90-95% more cost-effective by eliminating the need for recruitment agencies, respondent incentives, and facility rentals.

• Scale: You can instantly survey thousands of respondents or run dozens of focus groups simultaneously, something that is logistically impossible with traditional methods.

Furthermore, our synthetic personas provide perfectly consistent, unbiased responses, free from the human fatigue, social pressure, and drop-off rates that can compromise data quality.

Yes. The reliability of our synthetic respondents is the cornerstone of the SYMAR platform. Our AI personas are not simple chatbots; they are built on:

• Large-Scale Foundational Models: Trained on vast, diverse datasets reflecting a deep understanding of language, reasoning, and context.

• Behavioral & Psychographic Data: Refined with large-scale behavioral models that help simulate realistic human decision-making, biases, and preferences.

• Continuous Learning: The models are constantly updated and can even be customized with your own data for industry-specific accuracy.

This results in responses that consistently and reliably align with real-world market dynamics and consumer behaviors.

SYMAR is a versatile platform designed to support a wide range of qualitative and quantitative research methodologies. You can run:

• Large-Scale Surveys: Instantly deploy questionnaires to thousands of synthetic respondents to validate hypotheses and gather quantitative data.

• Synthetic Focus Groups: Conduct dynamic, in-depth discussions with AI-powered groups to explore ideas and uncover the “why” behind opinions.

• In-Depth Interviews: Perform one-on-one interviews with specific personas to understand their journeys, pain points, and motivations.

• Ad & Creative Testing: Evaluate ad copy, packaging designs, video concepts, and other creative assets to ensure they resonate with your target audience.

• Message & Value Proposition Testing: Test different marketing messages to find the most compelling language for your brand.

No, you don’t. SYMAR is designed for both experts and newcomers.

• For Teams Without Researchers: Our intuitive interface, pre-built templates, and clear visualizations make it easy to launch a study and understand the results. SYMAR democratizes access to powerful insights.

• For Expert Researchers: You will love the control and flexibility. Use our advanced persona builder to create highly specific segments, custom build models with your own data, and use SYMAR to supercharge your workflow and scale your capabilities.

Our models are built upon industry-leading large language models (LLMs), which are trained on a vast and diverse corpus of public text and data.

This foundational knowledge is then layered with sophisticated behavioral models and can be further enhanced by specific, proprietary datasets to achieve deep domain expertise in sectors like healthcare, finance, or technology.

We see SYMAR as a powerful and essential part of a modern research toolkit, designed to work alongside traditional methods.

• Use SYMAR for Speed & Iteration (the 90%): It’s the perfect tool for ideation, early-stage validation, rapid message testing, and continuous optimization where speed is critical.

• Use Human Panels for Final Validation (the 10%): For final, high-stakes decisions like a multi-million dollar ad spend, you may still want the final sign-off from a traditional human panel.

SYMAR allows you to do more research, more often, so that by the time you engage human respondents, your concepts are already highly optimized and de-risked.