Solutions

Simulate the market before you commit.

Every launch, price change, and campaign is a bet on how people will behave. SYMAR lets you rehearse that bet with synthetic customers, see how they're likely to choose and why, then take the strongest option to real people.

Start Research Book a Demo

04 research bottlenecks solved09 connected features

Decisions, rehearsed

Four decisions you can simulate first.

Pick the call your team needs to make and see what SYMAR simulates to inform it.

The challenge

The Innovation Bottleneck

Validating a new idea takes weeks, sometimes months.

Recruiting a panel, scheduling interviews and synthesizing feedback creates a slow, expensive loop that stalls your roadmap.

The SYMAR solution

Simulated Demand

See which concept customers would actually pay for, in an afternoon.

Put every concept and price point in front of a synthetic segment of your target buyers. Compare appeal, willingness to pay, and purchase intent side by side, read the reasoning behind each answer, then take the strongest option into human validation.

The challenge

The Campaign Gamble

Knowing if your message will land is a high-stakes guess.

Traditional creative testing is slow and expensive, so budgets get committed on subjective feedback from a small group.

The SYMAR solution

Simulated Reactions

Pre-test your creative in hours, not weeks.

Run headlines, ads, images, and videos past your target audience in a Creative Evaluation. See which message moves them, which falls flat, and why, then commit media budget to the version with the strongest case.

The challenge

The Recruitment Grind

Finding your niche audience is slow and costly.

Weeks go into recruiting qualified participants, especially for hard-to-reach segments. Panel costs are high, and drop-offs erode your data.

The SYMAR solution

Your Simulated Panel

Model the audience you can't easily recruit, and question it today.

Use the Persona Builder to model niche B2B buyers, specialists, or narrow consumer segments, and ground them in your own research with Persona Memory. Spend your time on the decision instead of recruitment, and save human fieldwork for confirming what matters most.

The challenge

When “Why?” Costs a Fortune

The cost of qualitative research makes it a rare luxury.

Between recruitment fees, incentives and moderation, a single round of focus groups can cost tens of thousands, so deep learning is reserved for the highest-stakes projects.

The SYMAR solution

The Why, Simulated

Make qualitative depth an everyday tool.

Run in-depth interviews and focus groups with synthetic customers. Probe the motivations, trade-offs, and objections behind their choices on any project, from a single line of copy to a new market, and validate the consequential findings with people.

Eight of nine Product A packaging measures within 0.28 scale points of human benchmarks, represented by voxel blocks; uniqueness is the exception.

FMCG leader

Benchmarking synthetic research against people, across four product lines.

An anonymous FMCG leader tested packaging, shelf execution, and flavor prioritization with SYMAR. Packaging produced useful benchmarked signals; shelf research sharpened execution questions; flavor ranking still required stronger grounding and human validation.

synthetic study records, not unique respondents: 4,300
Product A rating measures within 0.28 scale points: 8 of 9
product lines benchmarked against human evidence: 4

“That gave us a practical basis for deciding when to use synthetic research and when to calibrate further.”
G.C., AI Transformation Manager, Customer Insights

Read the FMCG case study

The building blocks of every simulation.

Each solution combines the same connected building blocks. Use them together in one workspace, or start with the one you need.

New in SYMAR

Study Assistant

Describe what you need to learn and Study Assistant turns it into a complete study: a research design, the audience, the questionnaires and AI moderator guides, and a credit estimate for every run. You review each piece, and nothing runs until you approve it.

Learn more

Synthetic Personas

Build synthetic personas that combine demographic and psychological traits with your research context. Explore how simulated audiences may respond, compare segments, and refine questions before validating important decisions with real people.

Learn more

Synthetic Surveys

Collect structured and open-ended responses from a defined synthetic audience. Review charts and analysis directly in the app, or export raw responses as CSV for further research.

Learn more

Synthetic Focus Groups

Conduct dynamic qualitative research with Synthetic participants who build on each other's ideas without groupthink. Get rich, conversational insights in a single afternoon.

Learn more

Synthetic 1-on-1 Interviews

Go deep with your target personas. Conduct consistent, repeatable in-depth interviews that uncover the "why" behind behaviors, 24/7.

Learn more

Synthetic Memory

Use your proprietary documents, reports, and data to give synthetic personas research context from your business. Grounding makes responses more specific to your questions, but they remain simulations that require review and validation.

Learn more

Creative Evaluation

Understand how your audience perceives your visual content. Get detailed feedback on images, ad creative, product packaging, videos, and website designs.

Learn more

Data Analysis & Insight Generation

Have existing primary or secondary research? Upload your data, interview transcripts, survey results, or customer feedback and let our AI find the patterns and themes you missed.

Learn more

Custom Models

Go beyond general models. Build a Custom Model with your proprietary research, brand guidelines, or industry data to create a model that holds true domain expertise.

Learn more