Synthetic 1-on-1 Interviews

You set the research objectives and an AI Moderator conducts the interviews for you. It engages with each synthetic persona individually, asking your questions and following up on interesting points. This allows you to run hundreds of in-depth one-on-one interviews simultaneously without needing to schedule or conduct a single one yourself.

Yes. For exploratory research, you can engage in a live, one-on-one chat with any specific persona using our “Ask Away” feature. This is perfect for deep dives where you want to manually probe a specific topic, test a reaction in real time, or simply get a feel for how a specific customer segment thinks before scaling up to a larger study.

Surveys are usually static and rigid. Synthetic Interviews are dynamic conversations. If a persona gives a surprising or brief answer, the AI Moderator is trained to ask “Why?” or “Tell me more about that.” This captures the nuanced reasoning, detailed stories, and emotional context that a simple multiple-choice checkbox cannot measure.

Reading hundreds of transcripts would take days, so SYMAR does it for you. Our analysis engine processes every conversation to extract common themes, sentiment patterns, and representative quotes. You get a synthesized report that highlights the key findings across your entire participant pool, allowing you to see the big picture immediately without getting lost in the text.

No. Unlike synthetic focus groups where participants interact, each interview persona speaks only to the moderator. This avoids direct group influence during the interview, but does not remove model bias or guarantee independence between simulated personas. Use the responses to explore individual journeys and product questions, with human validation where needed.