Visual & Ad Creative Testing
Evaluate the emotional impact, clarity, and effectiveness of your advertisements, social media images, and branding.
Creative Evaluation
Understand how your audience perceives your visual content. Get detailed feedback on images, ad creative, product packaging, videos, and website designs.
- Image and video feedback
- Persona-based evaluation
- Scores and revision ideas
Human context, synthetic scale
Find the friction before the launch.
An ad can look polished and still leave your audience unsure what it means. Ask selected Synthetic Personas to react to your copy, imagery, packaging or video. Use their explanations to identify confusing messages and refine the next version before investing in production or media.
Built for iterative researchFrom creative concept to a sharper next version.
Put your actual materials in front of the synthetic audience you want to understand, with a clear question for the evaluation.
- 01
Add the creative
Choose the text, image or video you want to evaluate. State the intended message and the decision the feedback should support, such as refining packaging or checking the clarity of an ad.
- 02
Choose the audience and questions
Select the personas whose reactions matter. Ask about appeal, clarity, relevance or purchase intent, and include questions that invite them to explain their reactions.
- 03
Review and refine
Inspect the scores, likes, dislikes and suggested improvements. Compare image concepts or test a revised asset, then take the strongest hypotheses into broader validation.
Built to answer the next question.
Each capability is designed for a living research process: form a hypothesis, inspect the response, then go deeper without rebuilding the study.
Video Content Analysis
Get feedback on video ads and product demos, pinpointing moments of high engagement or confusion.
UI & UX Feedback
Test website mockups, app screenshots, and interactive designs to gauge first impressions and identify points of friction.
Scores & Actionable Edits
Combine structured ratings on appeal, clarity, and purchase intent with specific likes, dislikes, and concrete suggestions for the next revision.
Put the method to work.
Start with a real decision, not a blank canvas. These are the questions teams bring to this method most often.
Get rapid, objective feedback on visual concepts before committing to expensive production or development.
Optimize product packaging, online listings, and promotional imagery for maximum conversion and shelf appeal.
Benchmarking synthetic research against people, across four product lines.
An anonymous FMCG leader tested packaging, shelf execution, and flavor prioritization with SYMAR. Packaging produced useful benchmarked signals; shelf research sharpened execution questions; flavor ranking still required stronger grounding and human validation.
- synthetic study records, not unique respondents
- 4,300
- Product A rating measures within 0.28 scale points
- 8 of 9
- product lines benchmarked against human evidence
- 4
Read the FMCG case study“That gave us a practical basis for deciding when to use synthetic research and when to calibrate further.”
Good to know.
What types of creative assets can I evaluate?
You can test almost any marketing asset. We support text for checking slogans, headlines, and ad copy. We support images for evaluating print ads, packaging designs, and logos. We also support full video files for TV spots and social media reels. Synthetic Personas analyze the visual, audio, and textual elements to provide a comprehensive review.
Who provides the feedback on my creative?
Your creative is not judged by a generic AI but by your specific target audience. You select the personas, such as “Suburban Moms” or “Enterprise CTOs,” (which can have their own memories and behavior) and they evaluate the content based on their unique values, pain points, and preferences. This ensures the feedback is relevant to the people you actually want to convert.
Can the AI really understand a video advertisement?
Yes. The multi-modal models we use understand the visual narrative, the tone of voice in the audio, and the on-screen text. The persona then reacts to the emotional flow of the video, telling you if the humor landed, if the pacing was too slow, or if the core message was confusing.
What kind of results will I receive?
You receive structured, actionable feedback. The personas provide quantitative scores on metrics like appeal, clarity, and purchase intent. They also provide detailed qualitative feedback, listing specific “Likes” and “Dislikes” and offering concrete suggestions on how to improve the asset to better fit their tastes.
Can I compare different versions of an ad?
For image based ads, absolutely. You can run comparative tests to see which headline, color scheme, or video cut performs best with your target segment. This allows you to A/B test your concepts in minutes and confidently select the winner before you commit your media budget.
Other ways to research.
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