Custom Models

Go beyond general models. Build a Custom Model with your proprietary research, brand guidelines, or industry data to create a model that holds true domain expertise.

  • Your research data
  • Managed data preparation
  • Private custom models
Custom Models
Synthetic audienceLive reasoning
Colleagues comparing printed charts and tablet data around a meeting table

Human context, synthetic scale

Bring your domain into the model.

When a research question depends on specialist language or a long history of proprietary evidence, a general model may not be enough. Work with the SYMAR team to prepare your data and build a private model for your organization's research needs, then assess it against the scenarios that matter to your business.

Built for iterative research

From specialist knowledge to a custom model.

Custom modeling is a collaboration with the SYMAR team, from defining the use case to reviewing the resulting model.

  1. 01

    Scope the research need

    Talk to our team about the audience, domain and decisions the model should support. Agree which use cases and reference examples will make its performance useful to assess.

  2. 02

    Prepare the training material

    Bring your research archives, industry data and relevant brand or product knowledge. The team helps clean, structure and format that material for the custom-modeling process.

  3. 03

    Review the model in context

    Test the resulting private model with realistic questions and compare its responses with your reference material. Review the findings with the team before using it in your wider research.

Built to answer the next question.

Each capability is designed for a living research process: form a hypothesis, inspect the response, then go deeper without rebuilding the study.

Industry-Specific Expertise

Train models and synthetic personas for specialized fields like healthcare or finance, enabling them to understand complex jargon and context.

Proprietary Data Integration

Transform your archives into future foresight. Use your data to build custom models, allowing you to generate new, highly specific insights from the knowledge you already possess.

Unmatched Brand Fidelity

Ensure all responses are aligned with your brand's voice, tone, and product knowledge for highly relevant insights.

Managed Data Preparation

Hand over raw PDFs, transcripts, or spreadsheets. Our team cleans and structures your archives into a private model isolated to your organization.

Put the method to work.

Start with a real decision, not a blank canvas. These are the questions teams bring to this method most often.

Create a secure, centralized model built on your company's institutional knowledge for a powerful competitive advantage.

Develop fine-tuned models for specific client industries, providing hyper-relevant insights that differentiate your service.

Good to know.

Why should I build a custom model instead of using the standard ones?
Standard models like GPT-4 are generalists. They know a little bit about everything. A fine-tuned model is a specialist. By training it on your specific data, you teach the AI the nuances of your industry, your specific brand voice, and the complex patterns of your market. It transforms the AI from a generic assistant into a subject matter expert that thinks and speaks exactly like your customers or employees.
My data is messy and unstructured. Do I need to clean it first?
No. We provide data processing and preparation as a service for materials such as PDFs, interview transcripts, and spreadsheets. Our team cleans, structures, and formats the data for custom modeling. Performance still depends on data quality, the task, and evaluation against relevant benchmarks; preparation does not guarantee perfect outputs.
Will my custom model be shared with other users?
Absolutely not. Your fine-tuned model is strictly isolated and available only to your organization. The data you provide for training remains your intellectual property, and the resulting model is a private asset dedicated exclusively to your research needs. We never use your fine-tuning data to train our foundational public models.
How long does the custom modeling process take?
While the timeline varies based on the volume of data, our streamlined process typically delivers a ready-to-use model in days, not months. Once we have processed your data, the technical training is highly efficient. You can go from a folder of raw documents to running sophisticated simulations with your custom model in a very short timeframe.

Have a research question? Ask the team.

Tell us what you need help with and leave your name and email. We'll get back to you. Prefer to talk it through? Book a demo or see other ways to reach us.

Stop guessing. Start knowing.

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