Data Analysis & Insight Generation

Have existing primary or secondary research? Upload your data, interview transcripts, survey results, or customer feedback and let our AI find the patterns and themes you missed.

  • Upload existing research
  • Themes and sentiment
  • Audience perspectives
Data Analysis & Insight Generation
Synthetic audienceLive reasoning
Human context for Data Analysis & Insight Generation

Human context, synthetic scale

Make the research you have work harder.

Bring existing interviews, survey responses and customer feedback into the same line of inquiry. Ask focused questions of your source material, explore recurring themes and examine a document from a particular persona's perspective, rather than stopping at a generic summary.

Built for iterative research

From research files to useful findings.

Start with the evidence you already have, ask a specific question and check the findings against the original material.

  1. 01

    Bring in the source material

    Upload the reports, transcripts, spreadsheets or other supported files you want to investigate. You can use existing primary research or a CSV exported from Synthetic Surveys.

  2. 02

    Ask a focused question

    Explore themes, objections, sentiment or differences in the material. When it helps the decision, ask how a specific audience would interpret the information.

  3. 03

    Review and take the next step

    Check the analysis against your sources and distinguish observations from interpretations. Use the findings to shape a recommendation, refine a hypothesis or brief the next study.

Built to answer the next question.

Each capability is designed for a living research process: form a hypothesis, inspect the response, then go deeper without rebuilding the study.

Analyze Existing Transcripts

Turn hours of interview recordings into a synthesized report of key themes, direct quotes, and sentiment analysis.

Uncover Survey Trends

Process responses (sourced both outside and from SYMAR) at scale, automatically categorizing answers and identifying emerging patterns.

Persona Perspective

Examine reports, press releases, or whitepapers through the eyes of a specific Synthetic Persona rather than settling for a generic summary.

Secure Knowledge Hub

Bring all your qualitative data into one place for secure, AI-powered querying and knowledge management.

Put the method to work.

Start with a real decision, not a blank canvas. These are the questions teams bring to this method most often.

Supercharge your research library by making all past qualitative data instantly searchable and analyzable.

Quickly process backlogs of support tickets, feedback forms, or reviews to extract actionable product insights.

Good to know.

What types of files can I upload for analysis?
SYMAR is built to be truly multi-modal. You can upload standard text documents like PDFs, Word files, and spreadsheets. We also support rich media formats including images, audio files, and videos. The system automatically transcribes audio and analyzes visual elements in videos, allowing you to ask questions about the content regardless of the format.
How is this different from just asking ChatGPT to summarize a PDF?
The core difference is our Persona Perspective engine. Standard tools give you a generic summary. SYMAR allows you to analyze a document through the eyes of a specific audience. You can upload a competitor’s press release and ask, “How would a price-sensitive customer react to this?” or upload a technical whitepaper and ask, “What are the red flags for a non-technical CFO?” It provides strategic context, not just summary.
Can it handle large or complex documents?
Yes. The Analyze feature is designed to process extensive reports, long transcripts, and data-heavy spreadsheets that would overwhelm a human reader. You can upload a 100-page industry report and instantly ask specific questions to extract the data points you need, saving hours of manual review time.
Does the AI look at the internet or just my file?
By default, Analyze is strictly grounded in the documents you provide. This ensures that the answers are derived solely from your source material, which is critical for accuracy when reviewing internal financial data or proprietary research. This “closed loop” approach virtually eliminates hallucinations and ensures the insights are relevant to the specific file at hand.
Is my uploaded data secure?
Security is a top priority. Any files you upload to your private workspace are encrypted and accessible only to your team. We do not use your proprietary documents to train our public models. You can confidently upload sensitive internal reports, knowing they remain within your control and are used exclusively for your specific analysis tasks.

Have a research question? Ask the team.

Tell us what you need help with and leave your name and email. We'll get back to you. Prefer to talk it through? Book a demo or see other ways to reach us.

Stop guessing. Start knowing.

Get access to the synthetics shaping the next generation of market intelligence.