Generic AI guesses; SYMAR knows. Use your proprietary documents, reports, and data to ground your synthetic personas in your specific reality. Create virtual respondents that don’t just simulate a demographic—they understand your business context.
Standard AI models rely on general internet knowledge. SYMAR Memories allows you to inject your organization’s specific truth: PDFs, audio, videos, and spreadsheets, into the persona’s mind. This transforms a standard “US Male, 35” into a specific “Loyal Customer who knows your product history.”
Synthetic Personas use semantic search to retrieve and reference your actual data when answering questions, ensuring relevance and accuracy.
SYMAR personas maintain context across sessions, you can simulate “exposure” to marketing materials over time and measure how brand sentiment evolves.
Synthetic Personas can react to today’s breaking news, competitor launches, or current cultural events for strictly up-to-the-minute insights.
Upload technical documentation so personas can act as informed IT buyers evaluating your software.
Use your existing data and studies to bring your research, segments and report to life.
Synthetic Memory is what turns a generic AI into a specific expert or customer. It allows your synthetic personas to have a unique background, specific knowledge, and a history. Instead of starting from scratch every time, a persona with memory understands your business context, remembers past interactions, and responds based on the specific information you have taught it. It ensures your research is grounded in your reality rather than general LLM data.
SYMAR offers two distinct types of memory to suit different research needs. Long-Term Memory allows you to upload your own files to create a private knowledge base, perfect for teaching personas about your products, brand guidelines, or past research reports. Short-Term Memory enables persona to search for and react to breaking news, current competitor pricing, or cultural trends happening right now.
Adding memory significantly increases the quality and relevance of your insights. Without it, the personas rely on the LLM training data. (Which is OK of course, but…). With memory, the persona can act like a loyal customer who knows your product history, or an employee who understands your internal policies. It allows you to simulate complex scenarios where the participant needs to know specific details to give a meaningful answer.
Yes, you have complete control. You create specific “Memory Banks” filled with the documents and data you choose. You then assign these banks to specific personas. This allows you to create different groups with different levels of knowledge, such as testing how a well-informed expert reacts to a new feature compared to a complete novice who has no memory of your brand.
“SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.”
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.”
“We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” Read more, here.
“In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.”
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.”
During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.”
Stop guessing and start knowing.
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