Synthetic Market Research is the process of simulating human behavior using advanced AI models. Instead of recruiting human respondents, SYMAR allows you to build “Synthetic Personas.” These are digital twins of your target audience defined by demographics, psychographics, and purchasing behaviors. You can interview these segments, run focus groups, and test creative assets instantly. You get data that correlates highly with traditional human research but at a fraction of the time and cost.

Our personas are not generic chatbots. They are built using our proprietary architecture which layers traits likes biological age, occupation, income, and OCEAN personality traits over multiple LLMs and infused with custom data. This ensures that a “Price-Sensitive Mom in Berlin” reacts differently than a “Tech-Forward Student in San Francisco,” providing nuanced and culturally aware insights.

However, even though this technology is super powerful, it is our position that it still cannot replace humans. It is best used as an augmentation of current research efforts, not replacement.

This is one of our most powerful qualitative tools. SYMAR creates a virtual room with multiple Synthetic Personas and an AI Moderator. The moderator guides the discussion, asks follow-up questions, and manages group dynamics just like a real focus group. You receive a full transcript and analysis of the interaction, allowing you to observe how different segments influence each other.

In general, the difference is in scale, security and the customization.

• SYMAR Project (€99/mo): Designed for individual researchers or teams running a POC or a simple study. It includes access to all foundational models, standard segments, and is capped at 400 credits/month.

• SYMAR Program (Starts at €199/mo): Designed for enterprises building a proprietary research engine. It includes Custom  Models (trained on your data), single-tenant infrastructure options, and flexible credit limits tailored to your volume.

A Credit represents a unit of intellectual work performed by the AI. For example:

• 1 Credit: Asking a persona a question or receiving a survey response. But asking a more powerful model with additional reasoning would be 3 credits.

• Creative Analysis: Analyzing complex inputs (like videos or large PDF documents) consumes credits at a higher rate based on file size and complexity.

• Note: Your current credit balance is always visible in your workspace dashboard.

The SYMAR Project plan is strictly capped at 400 credits per month to ensure fair usage of our shared infrastructure. If your research volume requires more capacity, you are ready to upgrade to a SYMAR Program where we can build a custom credit volume that fits your specific roadmap.

Indeed yes we do! We’ll gladly support our academic friends and students. Reach out us hello@opinio.ai and we would be happy to discus this further with you.

Absolute privacy is our standard. We do not use your inputs to train the public base models.

We don’t need your data. We only store it for the front end purposes, e.g. if you delete a transcript from inside the app you will remove it from the backend as well. With no recoveries possible. 

With the SYMAR Program Plan we offer Single-Tenant Infrastructure options. This means your data and models live in an isolated environment to ensure maximum compliance with enterprise security standards.

More information and details available on request. 

Yes we do, there’s a very limited trial account you can access here. But beware you will only see/experience a very small bit of what SYMAR can do.

For deeper POCs, trials; we can arrange that, depending on your needs.