Don’t just target a demographic. Build a living, breathing synthetic persona. With deep psychological modeling and contextual memory, SYMAR personas react, reason, and remember, giving you the closest thing to a human brain, on demand.
Traditional personas are static PDFs that sit in a drawer. SYMAR personas are dynamic, interactive simulations that sit at your conference table. They have histories, biases, and evolving opinions, offering a depth of insight that standard data simply cannot provide & you can always tap into.
Our Synthetic Personas can be infused with Synthetic Memories constructed from your own proprietary data or the internet in general.
Powered by advanced cognitive frameworks, personas exhibit realistic biases, emotional responses, and nuanced communication styles.
Define every detail, from personality and motivations to cultural backgrounds and decision-making styles, for unparalleled precision.
Recruit the impossible. Instantly build detailed personas for niche B2B executives, healthcare specialists, or specific consumer segments that are too expensive or difficult to access via traditional panels.
Unlock the “why” behind the data. Go beyond surface-level survey answers and reveal the subconscious drivers, emotional triggers, and decision-making barriers that define your customer.
SYMAR personas are high-fidelity simulations, not simple chatbots. They are built on advanced AI layered with deep behavioral and psychological frameworks. While they are simulations, independent benchmarks and client comparisons consistently show that their responses, biases, and decision-making patterns align closely with human control groups, often predicting market outcomes with remarkable precision. They’re still not replacement for humans though. But getting close.
Extremely specific. You are not limited to broad buckets like “Millennial Mom.” You can define over 50 granular attributes, including income, education, job role, personality traits (Big Five), political leanings, brand affinities, and even specific frustrations. If you can describe your target customer, you can build them on SYMAR.
Yes. Unlike standard AI tools that reset after every conversation, SYMAR personas possess Synthetic Memory. These can be used so personas can recall previous surveys, product exposures, and chat interactions; even real world ones. This allows you to conduct true longitudinal research, tracking how a specific persona’s sentiment or brand perception evolves over weeks or months.
Absolutely. Beyond the Synthetic Memories, for enterprise needs, we offer building custom models. You can upload your own customer interviews, reviews, CRM data, or segmentation reports to create custom models. This ensures your synthetic personas are not just general market representations, but accurate reflections of your specific customer base.
“SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.”
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.”
“We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” Read more, here.
“In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.”
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.”
During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.”
Stop guessing and start knowing.
Get access to the synthetics shaping the next generation of market intelligence.