Deploy large-scale quantitative studies without the cost, panel fatigue, or low completion rates of traditional surveys. Get rich data, instantly.
Eliminate drop-offs and incomplete answers. Every synthetic respondent provides a thoughtful, complete response every time.
Get consistent, high-quality data. Our Synthetic Segments answer each question with fresh context, free from interviewer bias or survey fatigue.
Instantly survey hard-to-reach segments: from C-suite executives to specialized medical professionals, without recruitment headaches.
Quickly survey a massive, diverse population to validate market size, identify key demographic segments, and profile psychographic traits.
Test multiple versions of ad copy, value propositions, or product descriptions at scale to find the message that resonates most powerfully.
A Synthetic Survey is a quantitative research tool that allows you to collect data from AI-generated personas instead of real human participants. By simulating thousands of respondents who match your target demographics, you can gather statistically significant data on market trends, product preferences, and brand sentiment. The primary advantage is speed and cost. You can launch a study and receive thousands of responses in minutes rather than waiting weeks for traditional fieldwork.
You define your audience using our Synthetic Segments feature. You can simply describe your target market in natural language, such as “Urban millennials in the UK who prioritize sustainability,” and the system will auto-generate a population of unique personas to match. You have precise control over the distribution of variables like age, income, and education to ensure your sample is statistically representative of the real world.
You have two options. You can write your own questions if you have a specific hypothesis to test, or you can use our AI Questionnaire Generator. Simply input your research goal, and the system will build a professional-grade survey for you. We support over 10 different question types, including multiple-choice, rating scales, and open-ended responses, ensuring you can capture the exact data you need.
No. Our underlying models are designed to simulate human diversity and probabilistic decision-making. We specifically engineer the system to avoid “averaging” out responses. Each synthetic respondent in your segment has a unique background, set of values, and personality traits. This results in a realistic distribution of answers that includes conflicting opinions and outliers, mirroring the complexity of a real human panel.
You get the best of both worlds. You receive standard quantitative data, such as charts and percentages for multiple-choice questions, which you can export for statistical analysis. However, unlike traditional surveys, SYMAR also provides the “why” behind the data. Because every respondent is an AI, they can provide detailed open-ended reasoning for every choice they make, giving you qualitative depth at a quantitative scale.
At the moment there are no visualizations out of the box. The Synthetic Research output is a raw-data format CSV that you can even attach to Analyze workspace to ‘discuss’ the data set with AI.
“SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.”
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.”
“We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” Read more, here.
“In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.”
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.”
During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.”
Stop guessing and start knowing.
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