Conduct dynamic qualitative research with Synthetic participants who build on each other’s ideas without groupthink. Get rich, conversational insights in a single afternoon.
Forget the scheduling nightmares, travel costs, and two-way mirrors. Spin up a dynamic discussion with 10 diverse personas in minutes. Whether you are testing a new ad campaign or a controversial product feature, get the rich, qualitative depth of a focus group without the weeks of logistical planning
Eliminate moderator bias and the “loudest voice” problem. Each AI persona contributes their unique perspective.
Get perfectly transcribed, speaker-attributed discussions with AI-powered thematic summaries the moment your session ends.
Test different concepts with different audience segments simultaneously, not sequentially, to accelerate your research timeline.
Get rich, qualitative feedback on new product ideas, ad campaigns, and branding concepts before launch.
Discuss pain points and delights at every stage of the customer lifecycle to uncover optimization opportunities.
Yes. This is the core capability that distinguishes a focus group from a standard survey. In SYMAR focus groups, personas listen to what others say, react to opinions, and build upon or challenge ideas. This allows you to observe how group consensus forms or how an opinion shifts during a debate, providing a realistic simulation of social dynamics and influence.
No, you do not need to be present. You simply set the research objective and the discussion guide. An intelligent AI Moderator leads the session for you. It introduces topics, asks follow-up questions to probe deeper when a persona gives an interesting answer, and manages the flow of conversation to ensure all your key questions are answered comprehensively.
We recommend groups of 3 to 10 personas for the best balance of interaction and clarity. However, because these are synthetic, you are not limited to running just one group. You can run dozens of focus groups simultaneously with different segment compositions to compare how different demographics discuss your product, all in the time it takes to run a single session.
You receive much more than just a transcript. SYMAR analyzes the entire conversation to identify key themes, sentiment shifts, and areas of agreement or conflict. You can see exactly which arguments resonated most with the group and read specific quotes that capture the essence of the discussion, making it easy to turn the conversation into a report-ready insight.
“SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.”
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.”
“We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” Read more, here.
“In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.”
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.”
During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.”
Stop guessing and start knowing.
Get access to the synthetics shaping the next generation of market intelligence.