Go deep with your target personas. Conduct consistent, repeatable in-depth interviews that uncover the “why” behind behaviors, 24/7.
Ask the exact same questions in the exact same way across hundreds of interviews for clean, comparable data.
No more scheduling conflicts or time-zone juggling. Conduct your individual or at scale interviews whenever you’re ready to work.
Have deep conversations with your target personas to ensure your understanding of their needs and pain points is accurate.
Simulate detailed user interviews to gather qualitative feedback on website flows, app navigation, and feature usability.
You set the research objectives and an AI Moderator conducts the interviews for you. It engages with each synthetic persona individually, asking your questions and following up on interesting points. This allows you to run hundreds of in-depth one-on-one interviews simultaneously without needing to schedule or conduct a single one yourself.
Yes. For exploratory research, you can engage in a live, one-on-one chat with any specific persona using our “Ask Away” feature. This is perfect for deep dives where you want to manually probe a specific topic, test a reaction in real time, or simply get a feel for how a specific customer segment thinks before scaling up to a larger study.
Surveys are usually static and rigid. Synthetic Interviews are dynamic conversations. If a persona gives a surprising or brief answer, the AI Moderator is trained to ask “Why?” or “Tell me more about that.” This captures the nuanced reasoning, detailed stories, and emotional context that a simple multiple-choice checkbox cannot measure.
Reading hundreds of transcripts would take days, so SYMAR does it for you. Our analysis engine processes every conversation to extract common themes, sentiment patterns, and representative quotes. You get a synthesized report that highlights the key findings across your entire participant pool, allowing you to see the big picture immediately without getting lost in the text.
No. Unlike synthetic focus groups where participants interact, synthetic interviews are completely isolated. Each persona speaks only to the moderator. This ensures that the feedback is independent and uninfluenced by group dynamics, making it ideal for validating individual customer journeys or getting unbiased feedback on specific product features.
“SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.”
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.”
“We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” Read more, here.
“In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.”
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.”
During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.”
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