Have existing primary or secondary research? Upload your data, interview transcripts, survey results, or customer feedback
and let our AI find the patterns and themes you missed.
Turn hours of interview recordings into a synthesized report of key themes, direct quotes, and sentiment analysis.
Process responses (sourced both outside and from SYMAR) at scale, automatically categorizing answers and identifying emerging patterns.
Bring all your qualitative data into one place for secure, AI-powered querying and knowledge management.
Supercharge your research library by making all past qualitative data instantly searchable and analyzable.
Quickly process backlogs of support tickets, feedback forms, or reviews to extract actionable product insights.
SYMAR is built to be truly multi-modal. You can upload standard text documents like PDFs, Word files, and spreadsheets. We also support rich media formats including images, audio files, and videos. The system automatically transcribes audio and analyzes visual elements in videos, allowing you to ask questions about the content regardless of the format.
The core difference is our Persona Perspective engine. Standard tools give you a generic summary. SYMAR allows you to analyze a document through the eyes of a specific audience. You can upload a competitor’s press release and ask, “How would a price-sensitive customer react to this?” or upload a technical whitepaper and ask, “What are the red flags for a non-technical CFO?” It provides strategic context, not just summary.
Yes. The Analyze feature is designed to process extensive reports, long transcripts, and data-heavy spreadsheets that would overwhelm a human reader. You can upload a 100-page industry report and instantly ask specific questions to extract the data points you need, saving hours of manual review time.
By default, Analyze is strictly grounded in the documents you provide. This ensures that the answers are derived solely from your source material, which is critical for accuracy when reviewing internal financial data or proprietary research. This “closed loop” approach virtually eliminates hallucinations and ensures the insights are relevant to the specific file at hand.
Security is a top priority. Any files you upload to your private workspace are encrypted and accessible only to your team. We do not use your proprietary documents to train our public models. You can confidently upload sensitive internal reports, knowing they remain within your control and are used exclusively for your specific analysis tasks.
“SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.”
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.”
“We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” Read more, here.
“In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.”
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.”
During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.”
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