Nikola is an experienced marketing executive with over 15 years of working in B2B tech space. Before founding SYMAR, Nikola built and launched Marketing bot, and previously was a youth leader of a national Red Cross organization, leading over 500 youths across municipalities and various projects. Nikola also holds a masters degree in EU Political sciences.

Now he’s a CEO and a co-founder of SYMAR, a company developing AI powered platform for synthetic research.

Nikola has co‑authored two academic articles, contributing to research in digital user understanding and search engine optimization. (ORCID Profile)

His published works include Deepening digital user understanding through large language model analysis of clickstream‑based segments (Telematics and Informatics, 2026) and Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service (Online Information Review, 2023).