This post is based on an interview with Czech Invest. Startup OpinioAI aims to infude AI for market research and replace the often-unpopular questionnaires and surveys in market research. Using artificial intelligence, the platform aims to precisely synthesize human-like opinions and reactions, helping…
Synthetic data for AI-powered market research
Market research is a vital tool for businesses to understand their customers, competitors, and trends. There’s an entire $82bn industry focused on getting to those insights so businesses can make better decisions.(1) Arguably, it’s a very traditional industry. However, many market…