Two years ago, we started OpinioAI with a clear mission. We wanted to understand customer behavior through synthetic personas.
It started as a tool for discovery and the response was incredible. We’ve seen hundreds of our users used it to sharpen your ideas and validate concepts instantly.
But the world of AI moves fast. Today, simply “chatting” with an AI is becoming a commodity. There are many tools that can give you an opinion. But as we looked at the market and the needs of our most serious customers, we realized that an opinion isn’t enough.
You don’t need more opinions. You need certainty.
Leaving the Playground, Entering the Boardroom
We are no longer just building a cool tool for makers. We are building the operating system for the next generation of market research.
And OpinioAI as a name became more a burden than anything. It just doesn’t bring in the seriousness and timelessness we envision. Thus, today OpinioAI is becoming SYMAR.
The name boldly stands for Synthetic Market Research and it represents our transition from a feature-rich experiment to the category-leading platform for enterprise-grade simulation.
Why Now?
We realized that while traditional market research is too slow, generic AI wrappers are too shallow. The future belongs to a hybrid model.
Our vision is simple. We want to enable companies to make decisions faster and with certainty. We always strive to model human behavior in as few prompts, questions and API calls as possible. It is about getting to the truth efficiently without the noise.
We are moving beyond simple LLM modeling. SYMAR is built to simulate the complex purchasing attitudes, behaviors, and decision-making processes of entire market segments. We are shifting focus toward:
- Deep Data Ingestion: The best synthetic results don’t come from thin air. They come from combining LLMs with your human data.
- Synthetic Memory: Personas that don’t just answer, but remember context, brand history, and nuance.
- Security & Scale: Moving from a tool to a secure infrastructure where large organizations can build proprietary research engines.
The Best of Both Worlds
Even still, we cannot claim that this technology can fully replace humans. It still isn’t there… But we are close.
It is widely exciting to see just how human-like these personas can be today, if infused with memory and existing data. Also we fundamentally believe that synthetic research does not replace human insight. It scales it.
SYMAR is designed to let you go boldly into the future without the crippling risk of the past. It allows you to model human behavior at a scale and speed that was previously impossible. We are making high-fidelity market research accessible to everyone.
A Note to Our Early Users
To everyone who has been with us on the OpinioAI journey, thank you. You helped us prove that this technology works.
Now we invite you to join us for the next chapter. A chapter defined not by guessing, but by knowing.
Welcome SYMAR.