Understand how your audience perceives your visual content. Get detailed feedback on images, ad creative, product packaging, videos, and website designs.
Evaluate the emotional impact, clarity, and effectiveness of your advertisements, social media images, and branding.
Get feedback on video ads and product demos, pinpointing moments of high engagement or confusion.
Test website mockups, app screenshots, and interactive designs to gauge first impressions and identify points of friction.
Get rapid, objective feedback on visual concepts before committing to expensive production or development.
Optimize product packaging, online listings, and promotional imagery for maximum conversion and shelf appeal.
You can test almost any marketing asset. We support text for checking slogans, headlines, and ad copy. We support images for evaluating print ads, packaging designs, and logos. We also support full video files for TV spots and social media reels. Synthetic Personas analyze the visual, audio, and textual elements to provide a comprehensive review.
Your creative is not judged by a generic AI but by your specific target audience. You select the personas, such as “Suburban Moms” or “Enterprise CTOs,” (which can have their own memories and behavior) and they evaluate the content based on their unique values, pain points, and preferences. This ensures the feedback is relevant to the people you actually want to convert.
Yes. The multi-modal models we use understand the visual narrative, the tone of voice in the audio, and the on-screen text. The persona then reacts to the emotional flow of the video, telling you if the humor landed, if the pacing was too slow, or if the core message was confusing.
You receive structured, actionable feedback. The personas provide quantitative scores on metrics like appeal, clarity, and purchase intent. They also provide detailed qualitative feedback, listing specific “Likes” and “Dislikes” and offering concrete suggestions on how to improve the asset to better fit their tastes.
For image based ads, absolutely. You can run comparative tests to see which headline, color scheme, or video cut performs best with your target segment. This allows you to A/B test your concepts in minutes and confidently select the winner before you commit your media budget.
“SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own customized traditional market research with AI, we can now test concepts and refine strategies overnight, ensuring that by the time we go to market, we are moving forward with validated, data-backed confidence.”
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
SYMAR provides me exactly that—super quick feedback and insights on my messaging, instantly.”
“We are excited about the prospect of SYMAR’s synthetic sampling and ‘living’ segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.” Read more, here.
“In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have.”
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
SYMAR persona builder is a powerful tool for me to get to all those different perspectives that matter.”
During a check-in all: “You know, with this tool, I don’t see a need to run real Focus Groups ever again. SYMAR does it so well, fast and provides insights we need.”
Stop guessing and start knowing.
Access to the tools shaping the next generation of creative testing and market intelligence.