At OpinioAI, we are driven by a passion for exploration and innovation, constantly seeking to push the boundaries of what’s possible in understanding human behavior. Our approach centers on the belief that artificial intelligence offers the most promising path to unlock…

Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the world scientists…

Market research is a vital tool for businesses to understand their customers, competitors, and trends. There’s an entire $82bn industry focused on getting to those insights so businesses can make better decisions.(1) Arguably, it’s a very traditional industry. However, many market…