In an industry defined by rapid iteration and shifting consumer demands, the ability to gather accurate market insights quickly is a critical competitive advantage. Belkin, a leader in consumer electronics, partnered with SYMAR to dismantle the traditional barriers of market research….
Beyond the Spreadsheet: The Science of Turning Clickstream Data into Customers
In the modern digital landscape, we have solved the problem of data collection. If you run an e-commerce platform, you have no shortage of information. You have session IDs, timestamps, cart abandonment rates, and conversion funnels. But we haven’t solved the…
From Opinions to Certainty: Why We Are Rebranding to SYMAR
Two years ago, we started OpinioAI with a clear mission. We wanted to understand customer behavior through synthetic personas. It started as a tool for discovery and the response was incredible. We’ve seen hundreds of our users used it to sharpen…
The timeless value of understanding customer needs through Market Research and how AI is changing it
Market research has stood as the sentinel guiding the path of businesses for over a century. In the early days, understanding customer needs was both an art and a science, involving a blend of intuition and limited demographic studies. As the…
Exploring New Frontiers with AI Research & Human Simulation
At OpinioAI, we are driven by a passion for exploration and innovation, constantly seeking to push the boundaries of what’s possible in understanding human behavior. Our approach centers on the belief that artificial intelligence offers the most promising path to unlock…
Academic research & studies on AI in (synthetic) market research
Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the world scientists…
Case Study: How SYMAR Transformed Segment Insights for C+R Research
We’ve reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies…
AI for Market Research Interview: We can predict what people want
This post is based on an interview with Czech Invest. Startup OpinioAI aims to infude AI for market research and replace the often-unpopular questionnaires and surveys in market research. Using artificial intelligence, the platform aims to precisely synthesize human-like opinions and reactions, helping…
Synthetic data for AI-powered market research
Market research is a vital tool for businesses to understand their customers, competitors, and trends. There’s an entire $82bn industry focused on getting to those insights so businesses can make better decisions.(1) Arguably, it’s a very traditional industry. However, many market…