In the modern digital landscape, we have solved the problem of data collection. If you run an e-commerce platform, you have no shortage of information. You have session IDs, timestamps, cart abandonment rates, and conversion funnels. But we haven’t solved the…
From Opinions to Certainty: Why We Are Rebranding to SYMAR
Two years ago, we started OpinioAI with a clear mission. We wanted to understand customer behavior through synthetic personas. It started as a tool for discovery and the response was incredible. We’ve seen hundreds of our users used it to sharpen…
Introducing Synthetic Memories
Here’s the challenge every research team faces: they have incredible proprietary data – years of customer research, product specifications, market analysis, brand guidelines, and institutional knowledge gathering dust in files and databases. We have seen this many times with our clients…
Beyond the Average: How Cutting-Edge AI Research is Redefining Human Behavior Simulation for Market Insights
In today’s intensely competitive and rapidly evolving market, a profound understanding of the customer is not merely an advantage; it is an absolute necessity for survival and growth. Businesses, from agile startups to multinational corporations, constantly grapple with the inherent challenges…
The AI-Powered Insight Engine: Re-Examining a Forward-looking Market Research Study
The landscape of market research is undergoing a seismic shift, and the epicenter of this change is artificial intelligence (AI), and the tranformative Large Language Models (LLMs). While the potential of AI in marketing has been touted for years, concrete, empirical…
Cracking the Code to Global Markets: Can AI Really Understand What Your Customers Think?
Imagine you’re about to launch your groundbreaking product in a brand new market. Exciting, right? But hold on – how do you really know what the locals think? What are their quirks and customs? Traditional market research can feel like wading…
Embracing Synthetic Focus Groups for Modern Research
Focus groups have long been a cornerstone of user research, providing valuable insights into consumer preferences, behaviors, and opinions. Traditionally, focus groups consisted of small, in-person gatherings where participants discussed products, services, or concepts under the guidance of a moderator. These…
Synthetic Respondents in Market Research
In today’s fast-paced digital world, artificial intelligence (AI) is revolutionizing numerous industries, and market research is no exception. The integration of AI into market research processes is transforming traditional methodologies by offering innovative ways to collect and analyze data. It allows…
Harnessing Large Language Models for Market Research
The advent of large language models (LLMs) has revolutionized various industries, significantly impacting how we perform market research. These AI technologies, developed by training on vast amounts of text data, enable us to analyze and understand complex patterns and insights with…
The timeless value of understanding customer needs through Market Research and how AI is changing it
Market research has stood as the sentinel guiding the path of businesses for over a century. In the early days, understanding customer needs was both an art and a science, involving a blend of intuition and limited demographic studies. As the…