Signal over noise
SYMAR uses synthetic modeling to explore assumptions and compare ideas. Ground outputs in relevant evidence and validate important decisions with people.
About SYMAR
At SYMAR, a synthetic market research solution, we believe the realities of human data complement the scale of synthetic respondents. We model markets and consumers so you can understand what makes them tick.

What we believe
We use simulation to widen the field of ideas teams can test, while keeping human reality at the center of the decision.
SYMAR uses synthetic modeling to explore assumptions and compare ideas. Ground outputs in relevant evidence and validate important decisions with people.
Explore research questions without waiting for panel recruitment. Shorter iteration cycles help you refine ideas before investing in human fieldwork.
Data without context is just numbers. We democratize access to meaning, giving every team the power to understand the "why" behind the "what."

SYMAR is built with lots of care and fast moving APIs from Brno by Nikola & Gaspar, with the help of many lovely people, developers and advisors.
Synthetic Market Research is changing the game. It helps tackle challenges that traditional methods struggle with, bringing speed and clarity to your existing market research workflows.
Get access to the synthetics shaping the next generation of market intelligence.