Rehearse Before You Launch
Simulate purchase intent, preference, and message response before you invest an engineering hour or a media euro.
Synthetic market research
Market Research, Simulated.
Synthetic market research uses AI personas, grounded in human data, to simulate how customers form intent, weigh trade-offs, and choose. Test ideas, prices, and messages in hours, then validate the big calls with real people.
- No recruitment
- Scenarios in hours
- Built to complement human research
Why simulation
See how customers choose, before they have to.
Traditional research asks a few people what they think, weeks after you needed the answer. Synthetic market research builds a model of your market you can put in front of any scenario, rerun as assumptions change, and ground in your own research with memory. It is evidence for exploring and iterating, not a guaranteed forecast, which is exactly why it is fast enough to use on every decision.
Scale to the Whole Market
Go from ten interviews to thousands of simulated survey responses, across segments and niche audiences that are hard to recruit.
Test More, Spend Less
No recruitment fees, incentives, or venues. Test five options where you used to afford one, then spend human fieldwork only on the finalists.
Built for teams with a decision to make.
Teams that need answers while the decision is still open, not after the launch date has passed.
Product & Strategy Teams
Simulate demand for new concepts, willingness to pay, and feature trade-offs throughout the development cycle, not just at the gate.
Marketing & Insights Leaders
Pre-test messaging and creative, compare segments, and run more studies between human waves, so fieldwork goes to the questions that need it.
Every research method, in one place.
Pick the method that fits the question. Each one simulates the same synthetic audience, so results stay comparable across studies.
Everything you need to know.
What is synthetic market research?
Synthetic market research uses AI-generated personas, built from demographic, psychographic, and behavioral traits and grounded in human data, to simulate how a target audience is likely to respond. Instead of recruiting participants, you put the simulated audience in front of a concept, price, message, or scenario and study its choices and reasoning. It is used to explore and iterate quickly, alongside human research.
How is SYMAR different from traditional market research?
SYMAR lets teams explore possible audience responses without recruiting participants for every early research round. Timing and cost depend on the study design, scope, credit use, and any custom services. Use simulations to compare concepts, explore likely intent, and refine questions; validate high-stakes decisions with human research. Synthetic research complements rather than replaces research with people.
Are synthetic respondents actually reliable?
Reliability depends on the task, audience definition, model, and grounding. Synthetic personas can help explore plausible motivations and compare reactions, but plausible responses do not establish predictive accuracy or actual purchasing behavior. Use results to develop hypotheses and prioritize options; validate consequential decisions with human evidence. Our FMCG case study reports both measures that aligned with human benchmarks and areas that did not.
What kinds of research can I run on SYMAR?
SYMAR supports a wide range of qualitative and quantitative methodologies: large-scale surveys, synthetic focus groups, in-depth interviews, ad and creative testing, and message or value proposition testing.
Do I need research expertise to use SYMAR?
No. Templates and Study Assistant help teams get a study started, while researchers can use persona controls, custom models, and flexible methods in their existing workflows. In either case, interpret simulated responses in context and use human research to validate high-stakes decisions.
Find out what people are saying about SYMAR.
The biggest value for us is the proven fidelity and the incredible speed. We can now run a 7-day project that used to take a month, with the confidence that our synthetic personas will act consistently while still yielding unexpected and illuminating consumer research insights.
SYMAR has given us a new lever for growth, allowing us to validate our instincts with data faster than we thought possible. By combining our own traditional market research with AI, we can now test concepts and refine strategies overnight.
As a Product Marketing Director one of my biggest tasks is to create messaging that resonates with my audience. SYMAR provides me exactly that: super quick feedback and insights on my messaging, instantly.
We are excited about the prospect of SYMAR's synthetic sampling and 'living' segments. We envision creating these as deliverables our clients can use easily and cost effectively to infuse segment insights into routine strategy work.
In my work it's critical to test ideas and hypotheses across a variety of industries. The Ask Away feature is perfect for getting a different perspective on a challenge or a quick validation of ideas I have.
Being a fractional CMO means I have a lot of different personas I am thinking about in my work. SYMAR's persona builder is a powerful tool to get to all those different perspectives that matter.
With this tool, I don't see a need to run real focus groups ever again. SYMAR does it so well, fast, and provides the insights we need.
Your market, simulated. Your decision, clearer.
Build a synthetic audience, run your first scenario, and see how customers are likely to choose.