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Describe what you need to learn and Study Assistant turns it into a complete study: a research design, the audience, the questionnaires and AI moderator guides, and a credit estimate for every run. You review each piece, and nothing runs until you approve it.
Human context, synthetic scale
Keep the brief, research design, audience, materials and results together instead of setting up disconnected runs. Study Assistant connects the methods your question needs, from surveys to focus groups, while you approve the plan, review the assets and confirm the credits before launch.
Built for iterative researchEach step builds on the one before it and waits for your review, so you always know what comes next and what it will cost.
Name the study, then describe the objective, the decision it should support and who you want to hear from. Markets, languages, constraints and a credit budget for the design to aim at are optional. An objective alone, or a single brief document, is enough to start.
Study Assistant proposes a plan: which research to run, with whom, and why. Accept that exact version, or say what you'd change and get a new proposal. If you edit the brief later, the plan reopens for review.
Build the audience each run needs: a respondent pool for synthetic surveys, and a named set of fully profiled personas for interviews, focus groups and evaluations.
Questionnaires and AI moderator guides are generated for you to review, edit or regenerate. Images and videos you added as stimuli are placed on the questions that mention them when you approve a guide.
Check readiness, the credit estimate for each run and anything that blocks a launch, all recalculated just before you confirm. Runs then launch one at a time and stop at the first problem.
Follow every run's progress and results in one place, retry a survey that failed, and create a combined study report as soon as one run is ready.
Describe the objective, the decision it should support and who you want to hear from. Attach a brief and the assistant fills these in for you to check.
Study Assistant proposes which research to run, with whom, and why. Accept that exact version, or say what you'd change and get a new proposal.
A respondent pool for the survey and a named set of fully profiled personas for the focus group. Each is used only once you approve it.
Readiness and the credit estimate for every run, recalculated just before you confirm. Each run launches only when you say so.
The answer to your decision first, then findings backed by both the numbers and the conversations, and what to do next.
Each capability is designed for a living research process: form a hypothesis, inspect the response, then go deeper without rebuilding the study.
The segment, personas, questionnaires and moderator guides each wait for your approval. Launching takes a deliberate confirmation that shows the runs you're starting and the credits they'll use. The assistant never launches anything itself.
Before each step you see what it will charge, what capacity it needs and anything that blocks it. Run estimates use the same pricing as setting the study up by hand, and retrying the same version is never charged twice.
Synthetic surveys, automated and moderator-led focus groups, automated interviews, and text, image and video evaluations. Study Assistant can recommend a mix for one study, and each run keeps its own readiness, estimate and results.
The segments, personas, questionnaires and AI moderators it creates are normal SYMAR assets. Open them in the full editor, use them in other research, and keep them even if you delete the study.
Upload a brief, a report or a spec as PDF, DOCX or TXT and Study Assistant uses it as context for the plan. Documents are never shown to respondents.
Every study is saved as a draft you can come back to. Generation and launches keep running on our side if you close the tab.
Start with a real decision, not a blank canvas. These are the questions teams bring to Study Assistant most often.
Marketers, product managers and founders who know the business question but not which method answers it. Study Assistant recommends a design and explains why.
Researchers who want the setup done for them: segments, personas, questionnaires and guides built in the right order and connected, ready for an expert review.
Mixed-method studies, such as comparing three packaging concepts with parents in the UK through an image evaluation, a survey and a focus group, all planned and launched from one place.
Tell us what you need help with and leave your name and email. We'll get back to you. Prefer to talk it through? Book a demo or see other ways to reach us.
Someone from the team will reply soon. In the meantime, browse our research guides.
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